Today’s customer journey is no longer linear—it’s an on-going conversation that doesn’t stop at the sale. Our social media practice is a marketing practice, focused on advocacy and engagement. We take a brand’s strategy and activate it across the social landscape, delivering valuable experiences for audiences and making the highest business impact possible.
Create Fantastic Content
Great content gets shared. To create that content, we work through three lenses—your brand’s message, insight-based audience analysis, and specific social media platform nuances—and find the sweet spot, where they all intersect. This guides the stories we create, based on what your audience wants, and how they’ll consume it in each platform.
Lead the Conversation
In today’s world of social conversation, it’s key for brands to take part in the wider discussion, whether you’re mentioned by name, or not. We start with tools that help us understand the volume and sentiment of the conversation happening across the social landscape. We identify what your customers are saying, where they are saying it, and why they feel the way they do. This allows us to join the dialogue in a thoughtful way that deepens relationships, educates consumers, builds advocacy, and, influences sales.
Our organic and paid social media teams ensure that paid content is genuine and authentic to the audience and the platform at hand, seamlessly integrating with the organic content in the feed. But paid isn’t the only way to amplify. Based on KPIs and business goals, we recommend and execute on a mix of amplification strategies, such as influencer marketing partnerships, or pilot programs, that deliver the strongest results.
Because everything our social program delivers is designed to ladder up to your brand’s key goals and to maximize ROI, we measure often. We track our strategies and their impact on a holistic mix of bought, earned and owned media. And while we measure often, we never measure in isolation. We also layer our analysis over a competitive dataset to gain a holistic view of our impact across the industry.
Keep it Real
Social happens in real-time, all the time, so a top-notch content calendar extends far beyond planned posts. You have to be adaptive to be part of the topics that have people talking. Our social listening tools allow us to identify trends that align with your brand values, and quickly create the kind of unique, ad hoc content that engages your audience and keeps them talking.
Social media communities aren’t built in a day and there is no future end point where brands will be “done” engaging with one. Community management requires day-to-day monitoring and development of interesting editorial and visual content across all social media channels. This content is designed to actively engage consumers for the best community experience possible.
If you build it, they will come! Unfortunately, this is just not true anymore when it comes to social media. In fact, you may be looking at it all wrong in the first place. You see, social media was never intended for brand marketers, it was intended to connect the world at scale and bring families and friends together at the intersection of technology.
our brand is awesome and we want to shout that out from the rooftop. But shouting from a rooftop doesn’t offer a wide enough audience to listen and share your brand’s message for it to go viral! Creating a social media promotion mobilizes your fans across your social channels and is a necessary tactic to accomplish your social media goals.
Contact us for a FREE consultation!